Seller Tools
Show buyers what's safe to see, until they're approved
Blind listings show general details only. Owner name, business name, and location stay hidden until you clear the buyer.
Common problems with exposed listings
A few problems tend to show up when listings reveal more than they should:
A listing can contain enough detail to identify the business.
Employees can come across a listing online.
Buyers who identify a business can contact the owner directly, bypassing the broker.
Keeping a business confidential while marketing it online is a persistent concern.
CIMs are still sent as static PDFs, with the limits that come with them.
General details public, identifying details protected
Every listing can go out in two versions: a blind listing for early interest and a full listing for buyers you've vetted.
Blind listings show general, non-sensitive details only
Owner name, business name, and location stay hidden until buyer approval
Full listings reveal financials, equipment, photos, and address to buyers you choose
Convert a blind listing to a full listing the moment a buyer is vetted
Share with your private network first, before anything goes public
Step by step
How a listing moves through it
1
Build the listing once
Start from the seller's intake or a finished valuation, so nothing is re-entered.
2
Publish it as a blind listing
Buyers see general details that don't identify the business.
3
Vet the buyer
Interested buyers are qualified and cleared before they see more.
4
Convert to the full listing
Identifying details and full financials unlock for approved buyers only.
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Early interest without early exposure
You can market a business widely while the details that identify it stay in your hands.
Buyer interest builds without the business being identifiable
Buyers can't go around you to reach the owner
Employees, customers, and competitors don't find out before you're ready
Frequently asked questions
Answers to what brokers usually ask before picking a tool to start with.
Do I need to use every tool, or can I start with just one?
Start wherever makes sense for your workflow. None of these tools require the others to work.
What's the difference between Seller Tools, Buyer Tools, and Developer Tools?
Seller Tools are what a seller interacts with directly. Buyer Tools are what a buyer interacts with. Developer Tools sit underneath both, running the experience under your own brand.
Can I customize the platform to match my brand?
Yes. The White Label Platform runs the entire client experience under your own branding and domain.
Do these tools work together automatically?
Yes. Seller intake, valuation, and listings all pull from the same source of information.
Can I see a tool in action before committing?
Schedule a demo, or sign up directly on the three self-serve tools: Seller Onboarding & Client Intake, Buyer Intake & Qualification, and the Business Valuation Calculator.
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